Package



PACKAGE Filed Sept. 17, 1958 3 Sheets-Sheet l NOV. 18, 1941. v( 1, STElNBlSs 2,263,524

PACKAGE Filed Sept. 17, 1938 3 Sheets-Sheet 2 JZ ya' a A I v Y /z Nov. 18, 1941; c. H. s'rElNslss 2,263,524 l PACKAGE Filed Sept. 17, 1938 3 Sheets-Sheet I5 me/Wto@ Car/ H Jip/bibs MM Wam pensive package or carton for shipping a Patented Nov. 18, 11941 PACKAGE Carl H. Steinbiss, San Francisco, Calif., assigner to Lyons-Magnus,

Incorporated, San Francisco,

Cal-if., a corporation of Delaware Application September 17, 1938, Serial No. 230,473

(ci. 2te- 44) 2 Claims.

This invention relates to packages, and more particularly to packages of the type us'ed for both shipping and displaying a plurality of relatively small objects or containers, such as boxes of food products or the like, which are to be displayed for sale upon counters at retail stores.

It has long been recognized by wholesalers and manufacturers that goods attractively and neatly displayed within the range of vision of customers are usually easily and quickly sold. Unfortunately, many storekeepers, upon removing goods from the ordinary type of shipping carton, often do not take the time to arrange these goods in an attractive sales display 'and sometimes merely stack the goods upon shelves and in drawers where the customers cannot even see them.

It has become necessary, therefore, to encourage such storekeepers to provide attractive sales displays and many manufacturers now supply display set-ups and racks for this purpose. VMany of these racks are usually designed to receive the packages of goods after they have been unpacked one by one from the shipping cartonv and, in most cases, these display structures involve considerable expense in addition to the cost of the shipping container.

With the above problem in mind, it is a major object of my invention to provide a novel inexplurality of relatively small objects, such as boxes of food products or the like, wherein the objects are grouped in a predetermined manner within the package so that, immediately upon unpacking, the objects will be attractively and neatly supported and arranged, and ready to be placed upon the counter for display and sale.

A further object of my invention is to provide a novel combined shipping and display carton wherein a group of the objects or individual packages contained therein are arranged within a removable supporting tray unit which serves as the bottom of the package during shipping and which supports the objects in an attractive display assembly when removed from the shipping carton.

A further object of the invention is to provide a novel package comprising a blank cut and folded to form end, side and top walls for a carton and a separable object supporting tray secured to said carton to serve as al temporary bottom wall therefor. i y

YIt is a further object of the present invention yto provide a novel package comprising a blank out and folded to form end, side and top vwalls for a carton wherein the bottom wall of the carton is in the form of a display tray temporarily secured to the carton and wherein a second blank, which is folded within the carton to reeniorce the same during shipping, is adapted to be removed from the carton along with the display tray to serve as a backing member and an advertising card in a display assembly which includes the tray and the objects supported therein.

Further objects of the invention will presently appear as the description proceeds in connection with the appended claims and the annexed drawings in which: f

Figure 1 is a perspective of a complete package or carton of the invention with the boxes of food products or the like packed therein and the carton sealed for shipping; f

Figure 2 is a plan looking upwardly from the bottom of the package, of the outer carton element which encloses the boxes supported inthe display tray during shipping;

Figure 3 is a side elevation in section of the complete shipping package illustrating the packed boxes therein andthe arrangement of the supporting Ytray and the carton reenforc'ing blank; Y

Figure 4 is a perspective of the separable display tray of the invention; and

Figure 5 is a perspectiveillustratingthe complete display assembly'afer removal from the shipping carton.

Referring to Figures l and 2 the shipping package of the invention therein illustrated preferably comprises an upper carton member II and a lower tray member I2 which are secured to each other for shipping but are separable for display purposes as will later be described.

Carton member II comprises opposite end 'walls I3 and I4 and opposite side walls I5 and I6. Preferably, carton member II is formed from a single blank of corrugated cardboard or similar material and adjacent edges of walls I4 and I5 arefsecured together by a strip of flexible adhesive material I1 or some requivalent fastening means to provide a carton member of generally rectangular shape. At one end, the carton member is formed to provide opposed flaps I8, I9 and 2I, 22, which are preferably integral with the side and end walls, respectively, and which may be folded into cooperative relation to form the tcp wall of carton member If! as shown in Figure 2.

At Vthe bottom end of carton member `I-I, side walls |15 and -I6 are-provided withflexible adhesive bearing strips 23 and 24, respectively, and the adjacent boxes, and with its intermediate which are secured to the side walls and have portion 38 extending over the tops of the boxes adhesive bearing portions which extend doWnin a plane substantially parallel to but slightly Wardly therefrom for a purpose to be described below the top edges of walls la-ls, inclusive.

The bottom wall of the package is formed by The side of square blank 35 is preferably dithe separable tray member I2 best shown in mensioned equal to the distance between the in- Figure 4. Preferably, tray I2 is made from a side surfaces of walls 21 and 28, and when in the single piece of cardboard or the like and composition indicated in Figures 1 and 3, blank 35 prises a generally rectangular container having serves as a reenforcing inner wall for carton opposed side Walls 25 and 26, opposed end Walls 10 member I I. Furthermore, legs 3S and 31 are 21 and 28 and a bottom Wall 29. Adjacent preferably made of the same thickness and lie corners of the tray are secured together by suitsubstantially in the same plane as walls 25 and able staples 3|, flexible adhesive strips or any 26, respectively, of tray I2 so that the carton other similar fastening means. member walls will not be bulged or strained when Tray I2 is dimensioned to t telescopingly 15 blank 35 is pushed into place. within the lower end of carton member II with After blank 35 has been inserted in the carits bottom wall 29 disposed substantially in the ton, the package is made complete for shipping plane containing the lower edges of Walls |3|6, by folding over flaps 2| and 22 toward each other inclusive, of the carton member so that wall 29 and then folding flaps I8 and I9 over flaps 2| of the tray serves as the bottom wall of the carand 22 toward each other. Since flaps I8 and I9 ton or package. Tray I2 is secured to carton are so dimensioned that their free edges are conmember Il by means of adhesive strips 23 and tiguous when folded as above, this arrangement 24 which are bent over and secured to the botprovides a closed top wall for the carton which tom surface of wall 29 after tray I2 has been may be sealed in any suitable manner such as by ntted into the bottom of the carton member. layers of adhesive between the adjacent contact- Any suitable fastening means may be substituted ing Surfaces Of flaps I8, I9, 2| and 22. The for strips 23 and 24 and it is necessary only that Sealed package iS then ready fOr Shippingsuch be strong enough to withstand rough han- UpOn arrival at its deStirlatiOn, the package dling during shipping and yet be easily and quickmay be quickly and easily freed of its contents by ly removable or releasable when it is desired to 30 slitting adhesive strips 23 and 24 to release tray Open the package, I2 from carton member II. Carton member II In making up the shipping package, the carton may then be pulled upwardly frOm the tray Which member I2 illustrated in Figure 2 is preferably remains and Supports the boxes in display p0Simade up from a, single blank held in Shape by tion. To complete the display assembly, it is necstrip I1, with the flaps I8, I9, 2| and 22 open. 35 essary only to remove blank 35 through the bot- Tray I2, which, as described above, is preferably tcm Of the 110W empty carton member, unfold ti made from a single blank, is then secured in to the shape shown in Figure 5 and insert it on place at the bottom of carton member I2 by edge inSide tray I2 behind the boxes as shown strips 23 and 24. This provides a carton which in Figure 5. Blank 35 thus serves as a reenforcis open at the top to receive the articles to be Y ine or backing member and an advertising chart Shipped 4for the display assembly. Suitable blank space 39 These articles, as illustrated in Figures l, 3 iS prOVided 0h blank 35 fOr marking the price 0f and 5, may be generally rectangular cardboard the boxes of food products and the tradename boxes 32 containing food products or the like or mark of the manufacturer may be placed in which are visible through transparent window Space provided at 4I. pori-,ions 33 Each box is d150 provided with an From the above it will be seen that the inveninclined wall 34 adjacent one end for receiving tien provides a nOVel. ineXpenSiVe Shipping caradvertising matter and suitable labels designatt0n from Which the gOOdS may be quickly eX- ing the flavor and other qualities of the products tracted in pOSitiOn fOr diSplay SllppOrted by a in the box. These boxes are preferably formed 5o tray forming a base for the display assembly. from a single blank of cardboard or the like and N0 additional racks o1' charts beyond those conare preferably of the type fully described in my tained in the shipping package are necessary to copending application Serial No. 220,760, filed set-up the display assembly and the operations July 22, 1938, although it will be understood that necessary for setting up the display assembly are the invention is broad enough to embrace the use Simple and free cf complicated StepS- The sides of any desired shape of box in any desired shape of the tray I2 and the face of blank 35 which exof package. tends above boxes 32 provide sufficient space for As shown in Figures 1 and 3, boxes 32 are printed matter describing the product. packed in the carton by inserting them through ,The iDVentiOrl may be embodied in Other Spethe open flapped top wall so that they stand on cinc forms without departing from the spirit or a flat end in tray I2 with the inclined surfaces essential characteristics thereof. 'Ihe present 34 at the top and all substantially parallel. Any embodiment is therefore to be considered in all suitable desired arrangement may be used and respects as illustrative and not restrictive, the preferably the arrangement is that which is descope of the inventicn being indicated by the apsired for the display assembly. In the specific pended claims rather than by the fOregOing depackage illustrating the invention in the drawscriptiOn, and all Changes which come within ings, twelve boxes are packed in three rows, each the meaning and range of equivalency of the row containing four boxes to provide a package claims are therefore' intended to be embraced of convenient size for display. therein- After the boxes have been packed in the car- What iS Claimed and desired t0 be Secured by ton, a generally square blank 35 of cardboard or United States Letters Patent is: Y

similar material is folded into substantially chan- 1 A ecmbined Shipping and display f package nel shape and inserted into the top of the carton Comprlslng a blank folded t0 provide endand side with its opposite depending legs 36 and 31 exwalls of a generally rectangular carton; a tray tending between side walls I5 and'IB, respectively, 75 telesccpingly` received within the lower end of said carton providing a bottom closure for said carton and a plurality of boxes containing food products or the like seated upright in said tray; means for securing said tray to said carton walls, said means being easily and quickly releasable to separate said tray from the remainder of the carton during unpacking; a second substantially rectangular blank folded to generally channelshaped form disposed Within said carton with its central portion overlying the tops of said boxes and its opposite depending legs embracing said boxes, said legs lying along the inner surfaces of opposite side walls of said carton and said folded second blank being adapted to reenforce said carton against distortion to protect said boxes; and integral flaps along said upper carton wall edges adapted to be folded over the upper surface of the central portion of said folded second blank, said flaps being secured together to provide a top closure wall for said package,

and said second blank being removable after the package has been opened and being insertible with its fold lines vertical between one of the tray side walls and the boxes in the tray to provide a backing member and advertising display retained in unfolded condition by said boxes and said one tray side wall with said second blank extending substantially the full length of said one tray side wall.

2. A combined shipping and display package comprising a blank folded to form side walls of a carton, flaps integral with said walls foldable to form a top wall of said carton; a removable object supporting tray forming the bottom Wall of said carton and having article retaining side Walls lining the lower portion of said carton side walls; and a second substantially rectangular blank within said carton folded into inverted Ushape overlying the upper and side portions 0f objects supported by the tray and serving to partially line and reinforce the upper portion of said carton during shipping, said secondV blank being removable after the package has been opened and being insertible with its fold lines vertical between one of said tray side walls and the objects in the tray to provide a backing member and advertising displayoretainedin unfolded condition by the objects and said one tray side wall with said second blank extending substantially the full length of the tray side wall.

CARL H. STEINBISS. 

